Within the last few years, beauty has gone viral. People everywhere have been able to share skincare tips, product reviews, and makeup looks through YouTube videos, social media, and blogs. In the process, beauty secrets from different countries have crossed borders and spread to places like the U.S. Many European beauty brands entered the American market decades ago, and more recently, more Asian brands have made their way here as well.
There is a lot that we can learn from Asia when it comes to beauty. The Asian philosophy is to be as gentle as possible to your skin, which means refraining from pulling or tugging on skin. While we in the U.S. as well as in the Western world like to tan, Asians strive for fairer complexions. Why? Well, it all relates to status. Historically, in the Western world, having a tan signified that you had the financial resources to take vacations in expensive, sunny destinations. On the other hand, in the Eastern world, a tan complexion meant that you were a part of a poorer class that made their living from physical labor in the sun. Thus, in Asia, sun protection is important (parasols and wide brimmed hats are a must on sunny days).
Different Asian countries have different beauty rituals. Here are some valuable beauty secrets from some of the most influential Asian beauty capitals:
First impressions are extremely important in Korean culture, and skin health certainly plays a part. Having good skin demonstrates that a person is healthy and takes care of him/herself. Tons of recent cosmetic staples like BB creams that we've recently discovered in America have been around in Korea for years. In general, Koreans are pioneers in hydrating cosmetics and often use products like water masks and cleansing oils regularly that keep skin looking radiant. One of the newer trends that has made its way from Korea is royal jelly in skincare products. Royal jelly is naturally derived from bee pollen and offers healing, moisturizing, anti-aging, nourishing, anti-inflammatory, and protective properties. So, all skin types - mature, sensitive, blemish-prone, normal, etc. - can benefit from it. Additionally, Korean products often incorporate ginseng, which is a
Korean Brand Product Recommendations:
- Dr. Jart+ V7 Beauty Balm ($36 at Sephora)
- Amorepacific Treatment Cleansing Oil Face & Eyes ($50 at Sephora)
- La Neige Water Sleeping Pack ($27 on amazon.com)
Japanese women age really well because they take excellent care of their skin. Many of their skincare habits originate from the days of geishas. Geishas wore bright lip sticks and dark eye brows, so Japanese color cosmetics are often bolder than other Asian brands. Although it was typical for geishas to cake on piles of makeup, they still had beautiful skin because they took measures to repair and replenish it when they weren't working. While most women in the U.S. stick to the core 3: cleansing, toning, and moisturizing, it is common for Japanese women to have daily 7+ step regiments. In the process, they nourish their skin with super ingredients for the skin like rice bran and nightingale droppings. Rice bran is rich in fatty acids and vitamin E that is an extremely powerful skin softener that soothes, smooths, and leaves skin feeling elastic and supple. It also provides antioxidant protection that helps slow signs of aging. Nightingale droppings sound nasty, but the ones used in facials are sterilized so no need to worry! Celebs like Victoria Beckham get nightingale dropping facials regularly. It's worth trying if you can get over the thought of 
Japanese Brand Product Recommendations
- Shiseido Bio-Performance Super Exfoliating Discs ($65 at Sephora) with rice bran
- Uguisu Poo Uguisu (Nightingale Droppings) No Fun Clarifying Mask ($27 on amazon.com)
- Koh Gen Do Oriental Plants Essences II ($126 at Sephora)
Skincare has always been a priority for most Chinese women, since skin appearance is a reflection of how healthy a person is. Ancient beauty secrets such as applying crushed pearl powder to the skin started in China. Pearl powder is expensive because it is perhaps one of the most powerful skincare ingredients that you can use. First of all, it is detoxifying and healing. It also smooths and softens skin by stimulating processes including collagen production, cell regeneration, and cell repair. Most importantly, it is brightening, leaving your complexion more even and with a pearly luster. On the other hand, makeup is just starting to become popular in the China. Decades ago, Mao Zedong outlawed self-expression through fashion so that wearing makeup, accessories, certain hairstyles, and colorful clothing were illegal. However, now that the social and political climate in China is changing and people have more disposable income, Chinese women seem to have a newfound love of beauty products. In fact, the Chinese interest in beauty has grown to the point that it is currently the fourth largest beauty market after the U.S., Brazil, and Japan. Estee Lauder even launched a brand called Osiao specifically for the Chinese market. I wouldn't be surprised if we see the growth of more Chinese brands in the near future...
Product Recommendations (there aren't really any major Chinese brands yet in the US)
Indonesian personal care is based on Jamu, traditional, herbal Indonesian medicine. Because of the tropical climate in Indonesia, exotic super plants flourish, and have been worked into cosmetics. For example, turmeric, a part of the ginger family, is a strong spice that is used in Indonesian cooking. However, it is also a strong antioxidant in the fight against aging, and its healing powers make it suitable for
Product Recommendations
- JUARA Turmeric Antioxidant Radiance Mask ($35 on skinstore.com)
- JUARA Sweet Black Tea & Rice Facial Moisturizer ($49 on skinstore.com)
**All product recommendations are toxin-free.
