Within the last few years, beauty has gone viral. People everywhere have been able to share skincare tips, product reviews, and makeup looks through YouTube videos, social media, and blogs. In the process, beauty secrets from different countries have crossed borders and spread to places like the U.S. Many European beauty brands entered the American market decades ago, and more recently, more Asian brands have made their way here as well.
There is a lot that we can learn from Asia when it comes to beauty. The Asian philosophy is to be as gentle as possible to your skin, which means refraining from pulling or tugging on skin. While we in the U.S. as well as in the Western world like to tan, Asians strive for fairer complexions. Why? Well, it all relates to status. Historically, in the Western world, having a tan signified that you had the financial resources to take vacations in expensive, sunny destinations. On the other hand, in the Eastern world, a tan complexion meant that you were a part of a poorer class that made their living from physical labor in the sun. Thus, in Asia, sun protection is important (parasols and wide brimmed hats are a must on sunny days).
Different Asian countries have different beauty rituals. Here are some valuable beauty secrets from some of the most influential Asian beauty capitals:
1. Korea


strong antioxidant and provides defense against aging.

Korean Brand Product Recommendations:
- Dr. Jart+ V7 Beauty Balm ($36 at Sephora)
- Amorepacific Treatment Cleansing Oil Face & Eyes ($50 at Sephora)
- La Neige Water Sleeping Pack ($27 on amazon.com)
2. Japan

it because it has enzymes that help break down dead skin cells to exfoliate. The droppings are also full of guanine to bring out a healthy and beautiful sheen. Interestingly, Japan is a small country with a smaller population, but it is the second largest world beauty market. It is the home to many powerful plant botanicals that are becoming popular in American skincare products. One of my favorite skincare brands is Boscia, which is essentially a Japanese/American fusion brand, combining powerful Japanese BOtanicals with Western SCientific techniques (Get it? Botanicals + Science = Boscia).
Japanese Brand Product Recommendations
- Shiseido Bio-Performance Super Exfoliating Discs ($65 at Sephora) with rice bran
- Uguisu Poo Uguisu (Nightingale Droppings) No Fun Clarifying Mask ($27 on amazon.com)
- Koh Gen Do Oriental Plants Essences II ($126 at Sephora)

more disposable income, Chinese women seem to have a newfound love of beauty products. In fact, the Chinese interest in beauty has grown to the point that it is currently the fourth largest beauty market after the U.S., Brazil, and Japan. Estee Lauder even launched a brand called Osiao specifically for the Chinese market. I wouldn't be surprised if we see the growth of more Chinese brands in the near future...
Product Recommendations (there aren't really any major Chinese brands yet in the US)
4. Indonesia
Indonesian personal care is based on Jamu, traditional, herbal Indonesian medicine. Because of the tropical climate in Indonesia, exotic super plants flourish, and have been worked into cosmetics. For example, turmeric, a part of the ginger family, is a strong spice that is used in Indonesian cooking. However, it is also a strong antioxidant in the fight against aging, and its healing powers make it suitable for
blemish-prone skin as well. Drinking health elixirs such as kombucha supports the philosophy that what you put into your body affects skin appearance just as much as what you put on it. Kombucha is fermented black tea that helps tighten and smooth fine lines and provides antioxidant protection. And don't forget that the caffeine helps reduce puffiness so that you appear more awake.

Product Recommendations
- JUARA Turmeric Antioxidant Radiance Mask ($35 on skinstore.com)
- JUARA Sweet Black Tea & Rice Facial Moisturizer ($49 on skinstore.com)
For more on Asian beauty secrets, check out Asian Beauty Secrets: Ancient & Modern Tips from the Far East by Dr. Marie Jhin who is a dermatologist and beauty expert. I attended her book signing and can say from experience that she is a really knowledgeable and sweet person. And not to mention that she does not have a single wrinkle or dark spot ;)
**All product recommendations are toxin-free.
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